Business intelligence can be used by enterprises to support a wide range of business decisions, ranging from operational to strategic. Strategic business decisions involve priorities, goals, and directions at the broadest level.

In all cases, business intelligence is most effective when it combines data derived from the market in which a company operates.

Fortaris Capital Advisors combines business intelligence and competitive intelligence, which is the systematic collection and analysis of information from multiple sources, and a coordinated competitive intelligence defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, geopolitical landscape, and regions in any aspect of the environment needed to support executives in strategic decision-making for an organization.

Our objective is to provide executives with strategic knowledge and understanding of what is happening in the world outside the business to increase one's competitiveness. It means learning as much as possible, as soon as possible, about one's external environment, including one's industry in general and relevant competitors.